Blogging can be a fun and profitable way to work from home. However, it is important to know what you’re doing in order to maximize your chances of a successful business. By remembering to write regularly, write interesting and original content, optimize your blog for search engines and most importantly market and promote every chance you get, you can soon have a popular and profitable blog. The purpose of this post is to walk you through the four stages of blog building in order to show you what to do and what not to do as a beginner blogger.
The worst thing you can do as a blogger is to write sporadically instead of on a schedule. Determine how often you want to write and stick to that schedule. Some blog experts believe that until your blog has 50 posts you should write every day. I tend to think that unless you plan to keep posting daily, I wouldn’t get your readers expecting it. I shoot for every other day but my posts aren’t always consistent. However, if you can manage to keep your schedule, it will make your blog more appealing. Of course, it’s not enough to just write on a regular basis, you should also make sure your posts are interesting and informative.
There is a lot of information out there on the net. With all this competition it’s no surprise that only the best and brightest blogs rise to the top. Every time you write a post, be as thorough as possible. Imagine you know nothing about the topic. Ask what you would need to and want to know. Include as much information as possible without being confusing. Also important is to keep your posts interesting. Nothing makes a reader close a browser quicker than a boring, drawn-out post. The simplest way to write a post that people will want to read is to write as if you were talking to a friend – within reason of course. Obviously, leave out profanity and obscene comments as well as any offensive or inappropriate language. Other than that write in a friendly and informal manner that your readers will find appealing. Once you’ve got posts that people will want to read, it is time to focus on getting the attention of the search engines.
Search engines, such as Google and Yahoo, remain the most popular way that people online find information. That makes it important to rank high on them. While there are tricks to make it easier for the search engines to find you and more attractive so the search engines will give you a good rank, usually it is a matter of time before you’ll appear near the first few pages of the search. The first trick is to pick a niche or topic, that doesn’t have a lot of competition and isn’t well covered online. Next you should try to include one or more “key phrases” in your posts that are likely search phrases. For example, if you blog is about themes for sweet sixteen parties, the phrases “sweet sixteen” and “party themes” would be key phrases for your blog and would appear in many of your posts. One of the difficulties of search engines optimization is that the search engines change the rules so often that something that may have worked well last month may not work at all today. Writing good high-quality content never goes out of style so my advice is to rely on that. Of course marketing your blog is also crucial to bringing in traffic.
There are many great and free ways to market your blog. Article marketing is one of the most popular and my personal favorite. Sites like Medium, Pinterest, Facebook, Twitter can bring dozens of new visitors to your blog every day. Commenting on related blogs is also a free way to bring in traffic. Just be sure that your comments are relevant and appropriate or your comment will probably end up being deleted. Finally exchanging links with other related blogs can drive traffic to your blog. And these are only three of the completely free marketing ideas for your blog.
These four tips will help you start the journey to a successful blog. Remember, don’t write sporadically; don’t write uninteresting posts; do maximize your blog for search engines; do market your blog extensively. That sums up blogging for beginners.