With online marketing, there’s a debate raging
among experts over which strategy is best to grow your business.
Would SEO or social media marketing be the
Often, businesses will hire an SEO expert or
agency to increase their visibility in the search engines without even thinking
about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their
attention entirely on building a social media following without spending any
time on SEO.
compare both strategies to see which option is best.
Targeting an Audience
To bring in relevant traffic and sales, it’s
important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social
Most social media platforms allow you to
create ads that specifically target people within a certain demographic who
will be interested in your niche.
SEO is not quite as targeted. Although you can
certainly target those interested in your niche, you generally cannot target a
How Much Effort Is Involved?
To ensure a return on investment, you’ll want
to consider how much effort is required to promote your content via social
media and SEO.
With social media, you’ll have to plan and
post regular content on various platforms. While there are tools available
that can make this process easier, you still have to do this on a consistent
media marketing is not something that you can rely on to work without your own
efforts. Each post you make will only have a short
shelf life, so you’ll need to make an effort each day.
SEO, on the other hand, will require work, but
once you start to rank your web pages, there will be less ongoing work
Which Content Should You Use?
Whether you are performing SEO or social media
marketing, you’ll need to create content. The type of content you create will
make a big impact on your traffic and whether your audience engages with it or
writing content for your website or blog, usually long-form content will work
best. This means that you may need to create articles
of a few thousand words, rather than a couple of hundred.
social media, images and videos will work best and
will be shared across the community if they resonate with the audience. When
this occurs and your content starts to be shared, you’ll also see an increase
in traffic to your website.
So, Which is Better - SEO or
Social Media Marketing?
see the most benefits from incorporating both SEO and social media marketing
into your online marketing efforts.
Write long articles and embed images and
videos into your content. Doing this will increase engagement and time spent on
your website, therefore showing the search engines that your content is good
and can be trusted. Plus, people will share content on social media that they
find to be interesting and valuable.
engines nowadays use social media as a ranking factor,
so it’s worth building your social media presence as it will help with your
SEO. Building traffic via SEO to your website will also help people to engage
on social media too.
So, while SEO and social media marketing are
different, they each help the other and the end goal of both is the same - to
help increase traffic to your website, products, or services.